Project Crimson

Project Crimson's flagship programme Trees That Count raises funds for native tree planting projects throughout NZ. $10 plants a tree!

Nationwide

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For more than 30 years, New Zealand charity Project Crimson Trust has been at the heart of protecting and renewing our native trees.

Project Crimson first started in 1990 to help save the pōhutukawa, and later the northern and southern rātā, which were dangerously close to extinction. Decades of hard work followed with Project Crimson rallying community groups, businesses and volunteers to support the planting of over 300,000 pōhutukawa and rātā – dramatically turning around the fortunes of our beloved ‘Christmas trees’.

We're continuing our mahi today, educating and inspiring New Zealanders to value and love all species of our native trees through our programme Trees That Count. Through Trees That Count we raise funds for native trees to support community planting efforts throughout New Zealand, with over 2 million trees planted so far!

More about us

We're a charity that has been at the forefront of community restoration in New Zealand since 1990.

Project Crimson’s efforts began with mobilising New Zealanders to protect and restore our beloved ‘Christmas trees’ which were once perilously close to extinction - the pōhutukawa, and its close relative, the northern and southern rātā.

Through our flagship programme Trees That Count we now work with organisations, schools, iwi, communities and individuals throughout New Zealand to increase native tree planting.